Catherine Manuell

I created this window diplsay, along with the other VM girls from RMIT, in the front window of RMIT on Cardigan Street.

Our client was Catherine Manuell, an Australian designer, who designs luxury travel bags and luggage.

We created all of the dresses and props from different fabrics and other materials, which we constructed in class.  A large chunk of our budget went towards the black acrylic mannequins we had custom-made, however I believe they were well worth the cost!

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The Fashion Fund

A few more Visual Merchandising photos from The Fashion Fund event in Fed Square. X

Wimbledon

This was a photoshoot I styled for T2, advertising their 'Strawberries & Cream' tea.

The location I chose to shoot at was the Carlton Gardens Tennis Club, as they were one of the few lawn tennis clubs in Melbourne that allowed me access.

I wanted to create a feel of Wimbledon, as strawberries and cream are the traditional thing to eat there.
I think these photos feel fresh and summery, which is exactly what the tea is about.

The Divine Miss Melbourne.
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Look 1

Jumper by Witchery Man $130, Jeans by General Pants $110, glasses and bow tie (vintage), scarf (Paris op shop) $8, shoes by Witchery Man $160 [Total Look $408]

There's A Doll In The Garden

This is a photo shoot I styled, shot at Cloudehill Gardens in the Dandenongs.
I wanted the model to appear as though she were a doll, so I used bold doll-like make-up and instructed her poses to be stiff and doll-like.

I have also used a toy dog instead of a real one to accentuate a doll-like, make-believe shot.

Telephone hat.

I made this telephone hat for an abstract photo shoot I did.
Lady Gaga was my inspiration for this piece.

I bought a vintage telephone off ebay and de-constructed it, using only the dial, telephone cord and receiver.  I constructed the base of the hat out of foam core, cut into various shaped triangles.  I then sprayed the foam core with a black gloss paint.

We Don't Care

A couple of weeks ago, I was asked to be a part of the Visual Merchandising team for an event happening in Fed Square called 'The Fashion Fund'.
The event was run by a non-profit organisation called 'We Don't Care'.

Melbournians united in donating our own second-hand designer clothes and accessories to be sold at the event.  All money raised went towards reducing homelessness in Melbourne, by providing them with food, sleeping gear, etc.

It was truly an amazing yet humbling experience to be a part of.

Sportsgirl were very generous and allowed us to use a lot of their VM props etc. from their Bourke St store warehouse. Here is a photo of the VM on the day.

For more information on WDC (We Don't Care), check out their facebook page and see how they are impacting this amazing city of Melbourne - http://www.facebook.com/#!/wedontcareinc

The Divine Miss Melbourne. X